One of the primary choices you’ll deal with while constructing a brand new site is finding out which content management system ( CMS ) to utilize . You will discover numerous CMS choices available , however there’s a particular platform that reigns supreme , no matter what kind of project , budget or even technical experience you might have .
That platform is nothing other than WordPress .
Presently over 74 million sites rely on WordPress , which includes CNN , Mashable , New York Times , Samsung , Forbes , and also eBay , to name a few . WordPress makes leaps and bounds because it is preliminary release returned in 2003 , and also currently larger manufacturers are starting to observe WordPress’ true value in the market .
However is WordPress an ideal choice in case you’re worried about Search engine optimization ?
Very well heading by Rand Fishkin’s considerations for which can make a great CMS from an Search engine optimization point of view , I believe it’s safe and sound to maintain that the answer is a definite yes . WordPress provides a comparatively convenient consumer practical experience , which makes it effortless for just about anybody to utilize simple Search engine optimization ideal tactics .
After a long time of expertise functioning as an Search engine optimization and also website design consultant on a number of various WordPress websites , I come up with certain actionable tricks to assist WordPress web owners build up their on-page Search engine optimization technique and also get a leg up on the competition .
Utilizing WordPress .org versus . WordPress .com
WordPress provides 2 distinct platforms to develop as well as handle your site – WordPress .com , which include web hosting which is basically free of charge so long as you follow their terms and conditions – and also WordPress .org , that is an open-source , self-hosted submitting platform , perfect for advanced customers .
The differences is on WordPress .com , you don’t have the capacity to completely customize the themes , widgets and also plugins . Furthermore , WordPress .com possesses restricted space for storing without any FTP access . Don’t get me wrong , WordPress .com could be an outstanding solution for smaller blogs and also hobby sites , however if your company is concerned regarding Search engine optimization , you will likely wish a bit more control compared to WordPress .com provides .
WordPress .org , however , provides you with full control over your site . WordPress .org will take the simpleness of WordPress and also will make it accessible as open source software program . The only catch to utilizing WordPress .org is you have to establish the web hosting and also execute your own personal backup as well as routine maintenance . However if you’re ready to get your hands a bit dusty , you’ll get much more choices utilizing WordPress .org .
Additionally , please take into account the most of the ideas within this post are related particularly to WordPress .org .
Editing Your Permalinks Structure
Your permalink structure refers to the format in which your page URLs appear in the users browser bar . It’s a good practice to keep your URL structure as clean as possible , not only for the user experience , but also to help search engines crawl and index the URLs properly .
According to SEO guru and WordPress enthusiast Joost de Valk , the most SEO-friendly permalink structure would either be /%postname% or /%category%/%postname%/ . For instance , you wouldn’t want a URL to a page about blue widgets to look like this : http ://www .website .com/ ?p=N/ . Instead , the url should resemble something like this : http ://www .website .com/blue-widgets – or with the category included : http ://www .website .com/products/blue-widgets .
According to Moz , a lot like title tags , keyword-rich URLs can influence search engine rankings . They also tell the user what the page is about . You can change your default permalink settings by going to your WordPress dashboard and selecting Settings > Permalinks , then select the “Post Name” option . In most cases , this works on existing sites too .
Meaning that if you have existing URLs in a different format , WordPress will automatically rewrite your .htaccess file . If it can’t , a message will display , recommending that you update your .htaccess file manually .
Choose a Preferred Domain
Most websites have two ways that you can access them . For instance , if you were to go to http ://www .beymour .com , it will redirect to http ://trendyupdates .com ( my preferred domain , without the “www” ) . In your Google Webmaster Tools dashboard , you can edit your preferred domain settings , by clicking on the gear icon in the upper right-hand corner and clicking “Site Settings .”
You’ll then see the “Preferred Domain” section , where you can make your selection . Here , the preferred domain you set will be the URL that Google and other major search engines use to crawl and index for site . It’s entirely up to you which version ( www or non-www ) you choose .
Although WordPress has a built-in setting capable of redirecting traffic to the preferred domain , it uses what is known as a “302″ redirect – or a “temporary” redirect , which tells Google to keep both versions of the URL indexed . Crawling two version of the same site/content can confuse search engines , and even users .
Search engines prefer that webmasters use “permanent” redirects , also known as “301″ redirects , whenever moving a URL permanently . You can do this on your WordPress blog by adding the following code to your .htaccess file .
# Begin 301
RewriteCond %HTTP_HOST !^www| .your-website| .com NC
RewriteRule ^( .* )$ http ://www .your-website .com/$1 L ,R=301
# BEGIN WordPress
RewriteCond %REQUEST_FILENAME !-f
RewriteCond %REQUEST_FILENAME !-d
RewriteRule . /index .php L
# END WordPress
A few themes or templates as well as plugins enable you to modify the .htaccess file instantly , from within the WordPress dashboard . In spite of this , in case the theme doesn’t possess this characteristic , you need to gain access to the file by means of FTP . Certain host providers , such as Go Daddy , possess FTP file managers built in to the site dashboard . On the other hand , you may use a FTP customer just like FileZilla to make the edits .
In the event you run a weblog on the WordPress website , but you still haven’t set up Google Authorship , rather than you’re lacking lots of possible Search engine optimization value . Authorship is Google’s method of arranging content material based on the author of the post . One big advantage of authorship is the fact that if you choose it appropriately , your writer image as well as byline could seem adjacent to the post in Google search outcomes .
Research has shown that rich snippets , like the writer picture and also byline could boost click-through rate by 150 % . Certainly one of the advantages of constructing your website in a WordPress framework is WordPress plugins ensure it is very easy to add Authorship by using plugins .
After that you can check to find out if the Authorship works implementing the structured data testing tool . Just be sure that in case you choose to apply Authorship , which you merely utilize it on posts – not webpages .
For illustration , when you write overview of Lord of the Rings , it might seem sensible to include Authorship , because the webpage could be related to a mankind . The similar applies to blog posts . In spite of this , you wouldn’t require to use authorship on a company webpage , such as “About our Company” or “Our Services .”
Always keep this in your mind while configuring Search engine optimization WordPress plugins since some people apply authorship to all of the webpages on your website , otherwise setup appropriately .
Make use of SEO-friendly Themes as well as Plugins
Right away from the box , WordPress possesses lots of in built benefits which are specifically made for Search engine optimization . WordPress as well makes use of a comparatively clean code base , which will help to decrease webpage load time . Even though right now there isn’t a lot proof to assist the theory that website speed has any kind of immediate effect on Search engine optimization , there’s a nevertheless a powerful association between Time To First Byte ( TTFB ) and also websites with greater ratings .
Being that Google possesses an fascination with website speed , most likely webpage load time are going to unavoidably turn out to be an extremely essential search rating factor . That’s exactly why site owners have to be additional cautious when utilizing particular themes and plugins that could most likely harm their rankings .
Here Are Some SEO considerations when using WordPress Plugins and Theme:
- Responsive Design – One of the most important things you can do to improve your website’s performance is to make your website mobile-friendly . Responsive design optimizes the website for a wider range of devices ( e .g . mobile , tablet , etc . ) . Certain themes and plugins use non-responsive code , which hurt a site’s SEO. Roughly a year ago , Google announced that “misconfigured” or non-mobile-friendly sites could see a drop in rankings . Although the demotion only pertains to mobile search results , as mobile grows in popularity , it will become a bigger problem .
- Micro-Data Support – This is a major plus , specifically when you use Schema . Webmasters use Schema markup to help Google , Bing , and Yahoo gain a better understanding of the semantic intricacies of the content itself . Major search engines use this data to refine search results and provide a more targeted and relevant search experience . WordPress themes and plugins that support Schema can streamline the process and , in some cases , eliminate the need for any manual coding.
- Plugin Compatibility – Some themes don’t support certain plugins , and some plugins don’t work well with other plugins . These conflicts can cause issues with your sitemaps , robots .txt files , .htaccess files and even create duplicate page elements , like h1s and page titles , which goes against SEO best practices .
Block Pages Using Your Robots .txt File
Most WordPress sites generate certain pages that you may not want search engines to crawl and index . Usually these page types include archive , tag , and admin-level pages . In a nutshell , pages that either aren’t geared towards users or pages that could be deemed as duplicate content should be blocked .
For instance , let’s say you have a “Thank You” page that loads after each contact form submission . It wouldn’t make much sense to send direct traffic to this page , so why give it the chance to rank in search ? Or you might have a tag page for “blue widgets” , but also a category page under the same name . Being that the content on each of these pages would be more or less identical , you could run into duplicate content issues .
That’s what your robots .txt file is for . You can add specific URLs to your robots .txt file to ensure that Google and other major search engines don’t index the content . Robots .txt files are especially helpful when optimizing WordPress sites , since WordPress tends to create a lot of these redundant types of pages by default . The robots .txt file can be a great tool for SEO , as long as you don’t abuse it . Google’s head of web spam Matt Cutts warns that you should refrain from using your robots .txt file to optimize Googlebot’s crawl .
This is the line of code you would add to your robots .txt file is you want to block all search engines :
User-agent : *
Disallow : /relative page url
And this is the code you would use to block only Googlebot :
User-agent : Google bot
Disallow : /relative page url
Make use of WordPress Search engine optimization by Yoast
Lots of the ideal procedures I stated within this post could be streamlined through the use of an all-in-one SEO WordPress plugin . Because there are many various Search engine optimization plugins accessible , I would suggest reading through up on each and every one to notice exactly what characteristics are included , what number of reviews it includes as well as most significantly , whether the WordPress plugin is suitable for your existing version of WordPress . Certainly one of WordPress’ most favored plugins and also my personal favorite for Search engine optimization is Yoast’s WordPress Search engine optimization plugin .
This WordPress plugin enables you to auto-generate xml sitemaps , examine posts as well as webpages for keyword phrase denseness , improve meta data , cleanup permalinks as well as gain access to the robots .txt data files without the extensive coding information . This WordPress plugin is within absolutely no way a alternative to Search engine optimization – it’s basically a extra tool which enables you apply your Search engine optimization technique effortlessly .
WordPress Makes Search engine optimization Less complicated
You will discover numerous elements to think about while constructing as well as maintaining an internet site . Probably the most major factors is ensuring your website rankings well in search engines like Google . WordPress is merely one of the numerous CMS possibilities open . I’ve utilized Joomla , Drupal , Umbraco , Orchard , along with a number of customized systems . Within my knowledge , WordPress continues to be the most SEO-friendly . These ideas signify only a few of the several ways you could control the Search engine optimization advantages of WordPress .ffenders really claim to be “designed for Search engine optimization .”