Keeping up a successful online business needs a multitude of disciplines , not the least of which involves a watchful eye on the variations and trends in your industry . It’s now essential to understand the requirements and interests of your demographic , and that you react to large-scale shifts as quickly as possible .Furthermore , it’s just as important to spot trends that are just quick blips on the digital landscape . Those are the waves you can ride out without adjusting your business strategy . The question is — how can you stay with top of what’s trending in your current industry , and also which trend should you respond to ? There are numerous worthy tools which help you see the big picture , and one such gem is Google Trends
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Google Trends happens to be on the scene for about a year now , and it features data dating all the way back to 2004 . It’s a totally free tool that shows historic research query information , updated hourly , which is sliced and diced in different ways to enhance full scale analytics . It’s most effective to small business owners who definitely are about to embark on a new frontier , or even who need to assess how their existing offerings are faring in the world of search . Using this tool , it is possible to amass data about specific locations , age groups , niches , and related demographic info .
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Google Trends provides you with the power to analyze any specific search term and also see how it measures up to other keywords and phrases , during particular time periods and/or in specified geographic regions . It’s essential to keep in mind that you won’t learn how many people are looking for your selected keywords , but instead manage to gauge the popularity of a term over time . This is precisely the kind of invaluable insight that will help propel your business to new successful heights .
Types of Google Trends Data
In Google’s own words , Google Trends “analyzes a segment of worldwide Google web searches from all of the Google domains to compute what number of searches are actually done for the terms you’ve entered , relative to the total number of searches done on Google over time .” As the outcomes are updated hourly , the data is regarding current and relevant as it gets . Here are some elements of the data your business might be interested in analyzing :
1 ) Seasonal Results
see obvious sales spikes for certain sports items depending on the time of year . Google Trends will highlight you exactly when baseball bats start trending more on a yearly basis , as an example , which enables you to help you map out your marketing campaign strategies down to the day and hour .
2 ) Comparing Degree of Interest
Trying to see how different products compared to one another based on search volume and traffic Google Trends will let you know . You can slice this data according to location , keywords , or time of year . Such as , if you run an online florist store and need to compare the interest level of roses versus carnations for a given time period , Google will graph and or chart the results side by side . Similarly , you can see in case Louisiana is more interested in roses than Nebraska for the same time period . The side-by-side comparison options are hugely powerful .
3 ) Forecasting
As analyzing trends should be a long term task , establishing forecast searches which you absorb regularly is also a potential business booster . keep an eye and see how your own targeted keywords fluctuate over time . Choose time chunks that range from weeks to months and years , and monitor predictable shifts . In case you notice , for example , that for old flower company roses are less popular search terms in September , and Gerber daises are in fact more popular , you have insight on an excellent marketing shift .
4 ) Singular vs . Plural
Maybe you have wondered whether it matters when your search terms are singular or plural , and which are more popular ? Each and every letter of your keywords does indeed matter , so understanding in what way your users are seeking for these terms is critical . If your company sells exercise equipment , as an example , you’ll have to know if people usually search for “exercise bike” or “exercise bikes .” Google Trends will tell all .
5 ) What’s Hot
You can even eyeball the hottest searches from the past 24 hours , or even look for searches which have had significant shifts in traffic . These experience are fabulous for mass media outlets and bloggers looking to report on hot and current topics .
Top Tips for Getting the Most out of Google Trends
The obvious top method Google Trends will help to enhance your business is through the correct selection of keywords . Make use of the tool for extensive studies on which of your targeted keywords and phrases are in fact used the most , as well as in what exact format . Trends will also recommend similar keywords and phrases and also provide an analysis . It’s perfect , however , to make use of the information you locate here in tandem with many other keyword and analytics tools . Because this simply charts all round popularity , you don’t wish to bank your entire keyword strategies only on Google Trends outcomes , however you definitely want to carefully consider everything you uncover .
Next , you have to examine the quality of the search popularity , rather than just assume high numbers means high interest . In many cases keywords trend in a negative trend , because of scandals or current news topics . You undoubtedly don’t want to relate your business with negative news stories , therefore make sure the spikes in popularity you are studying match up with the tone and spirit of your business . The most effective features of Google Trends is that it highlights which stories might have spiked the keyword trend for the given period you are plotting
Make use of the tool to see how well your rivals are trending as well . Furthermore , it is possible to analyze the outcomes to see which keywords and phrases they are often using with more success , and adapt your strategy accordingly . Additionally , look for search terms that directly relate to your industry ; observe which are already popular , who have maintained popularity over time , and also which are simply not used much at all . This enables you to observe your particular brand , competitors , and overall industry . Highlighting latest trends in your marketing strategy is a superb strategy to draw more traffic . As an example , if you sell novelty items and have noticed the current moustache trend , you know for sure you want to include related keywords in your content and marketing materials .
Finally , Google Trends is an excellent tool to help you spark content ideas . As described above , in case you’re searching for popular current search terms to shape a marketing campaign , or in order to write compelling content about , Trends is a goldmine . It’s the best place for social marketers to get ideas on what to talk about . Relevant and engaging content material is the single greatest Search engine optimization tactic available , therefore make use of Trends to enable you to chart your next great piece of media .