Are you currently employing the same SEO techniques and strategies as you actually did last year , or the year before ? In that case , it might be time for you to reassess your strategy . We’ve certainly observed significant changes over the past year when it comes to search engine ranking elements , and also good results with SEO doesn’t take place without the ability to quickly adapt to alterations in the marketplace .This manual provides all you need to know about Tips and Techniques Of SEO in 2016 . We’ll cover :
- Keyword research : Is it really still required in 2016 ?
- On-page SEO : How can we include keywords into our content ?
- Site-wide SEO : Exactly what structural components are essential to attain organic search visibility ?
- Mobile SEO : Which components are essential to position in mobile search ?
- Link building : How can inbound links affect SEO , and exactly how do you obtain them ?
- Content marketing : How do content marketing and SEO intersect ?
In my Definitive Guide to SEO in 2015, I made the following statement : “Although a lot changed over the past year when it comes to SEO , the principles of keyword research have continued to be quite stable .” To certain extent , it is still true today .
1:- Keyword research
The basics of carrying out keyword research may not have changed . We still would like to come across words and phrases that our prospects are utilizing to look for our business and products . There are a number of methods we are able to accomplish this efficiently : Utilizing keyword research tools similar to Google’s Keyword Planner , Ubersuggest , SEMrush and also Searchmetrics Keyword Analysis tool to discover widely used keywords and phrases that aren’t hyper-competitive . Analyzing your web site analytics to discover which keywords have already been generating traffic to your website and sales . You may use this information to discover new , relevant keywords , or to make additional information depending on these conditions .
Looking at your competitors’ top-ranking web pages to figure out which keywords they’re trying to target Focusing on long-tail keywords as natural language search turns into popular and persistent . While these strategies can all be very helpful for related keywords , we certainly have definitely observed a move away from the one-to-one relationship between utilizing these keywords and also attaining higher rankings .
2:- On-Page SEO In 2016
Therefore , if this type of one-to-one relationship between particular keywords , user queries and search rankings is removed ( or at least considerably diminished ) , so how exactly does on-page SEO operate in 2016 ? Without keywords , which on-page methods and techniques continue to be relevant ? Searchmetrics’ 2015 Ranking Factors state offers us with crucial insights into exactly how we should always be structuring our content so as to rank . Following are few key findings from the report , together with how one can include all of them into your own content .
1:-Word Count : We now have well known for some time that Google shows a preference for longer , much more extensive content . In accordance with the report , the average word count for top-ranking content is within the range of 1 ,140-1 ,285 words . This is certainly up from 902 words in 2014 . When generating content , concentrate on offering extensive protection of your topic , instead of writing shorter content which only brushes the surface of your topic .
2:- Proof and relevant terms : however these are terms that help and ‘prove’ significance to the primary topic of your content . Utilizing them implies to Google also to your readers that you’re widely covering the topic . Proof terms are phrases and words that in essence needs to be employed for a specific topic for example , ‘search’ will probably generally be applied while writing about ‘SEO’ . Related terms , on the other hand , are words which are widely used together with a primary keyword to be able to give holistic coverage of the topic . While talking about ‘SEO’ , related words could possibly be ‘Google’ , ‘Panda’ or ‘rankings’ . In the past , SEO experts made use of the term “LSI Keywords” ( Latent Semantic Indexing ) to refer to these kinds of keywords , however I haven’t noticed that term applied widely in a couple years .
3:- Keywords within content : Keywords should certainly still be integrated into your content ; particularly in the title , header and subheaders , introduction paragraph , and conclusion paragraph . On the whole , based on the Searchmetrics report , top-ranking webpages noticed a boost in the total number of keywords employed in the body of the text however , this failed to apply to the very highest-ranking web pages . Continue to utilize your preferred keywords all through your content .
4:- Internal links : The variety of internal links on high-ranking webpages has increased since 2014 . Based on the report authors , the variety of links you incorporate in your content isn’t as essential as optimizing your total link structure : “What matters is not the total number of internal links , but instead the optimization of the internal structure and also page information to ensure that the user ( as well as the search engine ) is optimally directed via the provider’s content in order to make sure that the consumer remains on the page and is satisfied .”
5:- Use of header and meta-tags : 99% of leading 10 webpages had a meta-description , and also 80% used an H1 tag . While the meta-description won’t necessarily assist your content rank higher , it may act as a kind of ‘ad copy’ in the search engine results ( SERPs ) . As much as possible , make sure your H1 tags and information are unique and accurately explain the primary subject of your web page .
Making sure each piece of content is adequately optimized is key however , without the appropriate site-wide components in place , your on-page SEO won’t do much good . This segment covers essential site-wide components you may need in position so that you can position in organic search results .
A mobile-friendly website : As Google’s mobile-friendly update known as Mobilegeddon ) , mobile-friendliness is becoming an important ranking element . In case you haven’t earlier , make sure your website makes use of a responsive design , or you have a dedicated mobile website or app in its place .
Quick loading times : Your website requires to load quickly on almost all devices however , with the great increase in mobile use , it’s primarily important your website loads rapidly on mobile devices . Searchmetrics discovered that the top-ranking webpages loaded on an average 1 .16 secs for desktop results and 1 .10 secs for mobile . Google’s PageSpeed Insights tool may help you determine how rapidly your website is loading ( keep in mind this tool operates on a page-by-page basis , not on a site-wide basis ) . Pingdom offers an additional reliable tool .
Proper content structure : Structuring the content in a rational way is a great choice both for rankings and also for user experience . There are numerous of ways you may offer an optimum structure for your content :Apply interactive elements for example menus and buttons Make use of unordered lists ( bullets ) to split up content into manageable chunks Since mentioned earlier , make use of internal links to direct users and search engines like Google by relevant content on your website . Making use of external links can also be advantageous , as it may possibly align your website within what Google perceives to be a good or related neighborhood.
4:- Mobile SEO
We’ve already touched briefly on the significance of optimizing your website more sufficient to optimize for desktop and ignore mobile users . In fact , Google recently announced that a lot more searches take place on mobile devices compared to desktop devices . If you ignore mobile optimization , you possibly alienate over 50% your website visitors . Apart from having a mobile-friendly , responsive website design , exactly what other elements are essential for ranking in mobile search ? This subsequent section provides certain key insights from Searchmetrics’ 2015 Mobile Ranking Factors report .
File size and site speed : Not surprisingly , these are both search . Mobile webpages have to load quicker , and needs to be smaller sized compared to their desktop counterparts .
Mobile-friendly format and structure : Since mobile users are usually accessing the web while ‘on the go’ , your content needs to be organized in a manner which makes it an easy task to read and also understand . Employing bulleted lists may help with this , by using somewhat bigger font sizes ( top-ranking mobile pages made use of an average font size of 15 .63 above the fold and 11 .44 in main areas ) .
Keywords in content : Like desktop content , continue to include keywords into your content . Proof and related terms are essential for your mobile content , even though their use is a bit lower than in their desktop counterparts . This is simply because that desktop content is typically longer than mobile content .
Word count : Generally , mobile content needs to be short compared to desktop content .The typical word count for top-ranking mobile pages in 2015 was 868 , compared to just 687 the year before . However , these numbers are much less than the average word count for top- ranking desktop webpages .
Ads : In case you’re making use of ads within your mobile-optimized content , remember that high-ranking mobile pages are inclined to possess considerably fewer ads compared to their desktop counterparts . Ads may slow down loading times a lot more significantly on mobile devices , therefore keep your ads to the minimum .
5:- Link Building
The older ideas about link building – reaching to other webmasters to exchange links , manually submitting your website to web directories , posting links to your website in articles on Web 2 .0 sites that contain no editorial evaluation process , and leaving spammy comment and forum links – is long gone . Most savvy business owners know that these kinds of link building strategies are not only found ineffective , but that they can cause ranking penalties to their website . However , the appearance of evidence that non-linked mentions and citations ( so called “implied links” ) are considered in the ranking algorithm changed the point of view across the industry on link building ; it has become apparent that creating a brand leads to the kind of links that bring the most value from an SEO point of view .Instead of building links , business owners and marketers needs to be working in the direction of earning links by means of publishing high quality content .
In their ranking factors report , Searchmetrics articulates this change nicely : “For several years , links formed the absolute basis for search engine rankings , for SEO’s , and also for the evaluation of ranking factors . It was also the reason behind the highly tactical manipulations in this sector over a long period . These times have largely passed . We have been also convinced that links will constantly lose significance in the age of semantic contexts and machine learning with a user focus . For search engines like Google it is a matter of ranking the best and most relevant content . In the capability to figure out this , these are consistently improving – especially Google , since the data in this study shows .”
While the importance of links as a ranking factor is changing , they keep on being an important ranking factor . In a recently available analysis carried out by Moz and BuzzSumo , these were capable of identify the content types which are likely to accumulate a higher number of links . These are :
- Research-backed content
- Opinion forming journalism
- Long form content over 1 ,000 words
- List posts ( ‘listsicles’ )
- ‘Why’ posts
Therefore , what tactics remain viable for link building apart from publishing great content after which wishing it attracts links ?
Guest blogging continues to be a highly effective strategy , not just for constructing inbound links , but also for getting to a new , targeted audience . Promoting your content on social networking website can also be a remarkably effective strategy , but is not for the reason you may think . You might have heard hype around the term ‘social signals’ . This really is the concept that likes , shares and retweets on social media site count as links , thereby pass on ‘link juice’ to your website and content .
However , Google has specifically stated that they do not count likes and shares from Facebook or Twitter as link . And so , does that indicate obtaining traction on social media is ineffective when it comes to SEO ? Not at all . As I detailed in How social signals really influence your search rankings , there is certainly most definitely an indirect relationship between social likes and shares and higher rankings . exceptional content that gets liked and shared will get in front of a bigger audience . Since more and more people notice and value that content , it starts to gather more links . And also content that becomes more links still is likely to position greater in search .
There are numerous additional techniques for building links , like broken link building , submission-based link building , as well as establishing a scholarship after that conducting outreach to numerous colleges to promote your scholarship ( with a link back to your website ) . Point Blank SEO possesses a nice guide which includes a lot of other tactics . Neil Patel’s recommendation on building links is also worth the read . See how excellent content attracts links ? Those last two links are proof-in-the-pudding examples !
6:- Content Marketing
I would be remiss in case I didn’t get into the significance of content marketing for SEO . A lot more than ever before , content is at the really center of the practice of attaining high rankings in search . Neil Patel named content marketing “The New SEO” as far back as 2012 . Techniques that used to be powerful for achieving rankings – like creating short content with a high keyword density – will no longer work . The key to higher rankings in 2016 is publishing long-form , detailed content that fulfills the requirements of users . Most importantly , it should provide value . For a checklist of whether or not your content is high-quality , observe The 12 Important Elements of High-Quality Content .
This kind of content tend to naturally rank well in search engine results , as it attracts shares and links . In addition , content that does a comprehensive task of covering a certain topic will naturally include most of the components that we know are essential for rankings they are going to naturally make use of proof and relevant terms , they are going to tend to be longer , and they will certainly include helpful internal and external links .
With an appropriate distribution technique for your content , your content is much more prone to gain traction by means of social shares , links and also through increased search rankings . Creating helpful , thorough , well-optimized content is key ,however so is having a plan in place for getting that content before a larger audience .
I am hoping you’ve found this Tips and Techniques Of SEO in 2016 beneficial , which you can use all these strategies to enhance your own rankings . However perhaps even more importantly , I really hope you may use these types of findings to inform your content creation process offering the best suited user experience , while naturally attaining increased traction and rankings for your content .